Njoy Artist Collection - Brand Identity & Packaging
With an immediate need to break into the boutique vape market, NJOY forged an unprecedented collaboration with the industry’s top 5 vape juice creators. To launch this series of 5th generation flavors, the client was looking for a brand vastly different from the current portfolio. The goal was to promote the artistry behind these world class e-liquids. Hence the brand identity for the Artist Collection was born. The outer and inner box featured the portrait of its creator in colors indicative of each flavor profile. As the lid is removed, a story unfolds across every facet of the box creating a completely hedonistic experience from beginning to end. The brand identity was built and packaging was designed, approved and sent to print within 6 weeks.
The launch of the Artist Collection was such a success, it went viral with a wave of unboxing videos hitting vape feeds across the US. The first release of the product sold out within days.
