Baileys - Strawberries & Cream
Baileys Strawberries and cream was released as one of the first Limited Edition summer flavors. The outer pack sleeve was transformed to mimic the liquid itself. The front of the label was adorned with a finger painted representation of juicy strawberries and fresh whipped cream. This pack paved the way for future limited edition flavors and has been hugely successful for the brand – now being rolled out globally.
The Baileys Strawberries and Cream became Baileys’ best-performing innovation, with year one sales up 50% on target.
Agency: Vault 49 Role: Associate Creative Director