Green Chef Rebrand
Green Chef was acquired by HelloFresh as part of a portfolio expansion offering diet specific meal plans such as Keto and Paleo. I had 2 weeks to transform the brand and present a new visual and verbal identity. All that was retained was the existing logo. The brand needed to be more visible, attainable and relatable to customers. So I literally turned the lights on all photography, created an ownable color palette and introduced a new playful verbal language.
Green Chef saw an 800% increase in awareness and
conversion, just 3 months after the new brand launched.
conversion, just 3 months after the new brand launched.
