Sheets On The Line - Brand Identity
Formerly the owners of a baby clothing store, the client was looking to launch an online organic bedding and flagship bricks and mortar store. I developed this brand identity based around the concept of capturing “peaceful sleep”. The brand mark at first glance appears as sheets blowing in the wind on a clothesline, but look closer, a white dove in full flight takes the form of the white sheets. Key deliverables were printed in white ink on box board to reflect the pristine yet organic product range.
WINNER Gold Brisbane Advertising & Design Awards RUNNER UP Best of Show
